TapouT is taking its brand into the video game market through a new multi-year partnership with game developer Namco Bandai Games. The companies announced a new alliance today at Comic-Con 2009 in San Diego.
As part of the agreement, TapouT will design five co-branded T-shirts, which will appear as in-game customization options for characters in "Tekken 6," the latest installment of Namco's popular fighting game franchise. In addition to outfitting their "Tekken 6" fighters, players and fans will be able to wear their own Tekken 6 TapouT gear.
Co-branded T-shirts will be available for purchase. Five TapouT-branded Tekken 6 shirt designs for men and women will be released in September through TapouT's network of specialty retailers and on www.tapout.com.
"As we look to enhance brand visibility in new ways, the idea to fuse TapouT and 'Tekken 6' was the perfect approach to introduce new apparel to our core fan base," TapouT President Marc Kreiner said.
The deal is the first co-branding agreement Namco Bandai has struck with a major apparel company for in-game and offline gear.